
In many ways, LinkedIn is just like every other social network. It allows you to create a profile. You add details about yourself, upload your preferred photo, and connect with other people. You post status updates, and like and/or comment on updates by others. However, as we continuously point out on this site, LinkedIn is not like every other social network. You need to carefully consider how you update your profile on LinkedIn, beginning with your profile photo.
I’m using actual profile images that I’ve found on LinkedIn, in my “People You May Know” listing. They are all professionals, including: managers, executives, owners, salespeople, marketers, customer service representatives, and others.
I’ll obviously not be exposing names or anything, but if you find yourself here and would prefer to not be highlighted here, please just let me know and I’ll remove your public photo from my site. It’s not my intent to insult anyone here - only to help. (However, if you feel this way, this should be a clear indication that you’re falling into one of the categories below.)
Don’t tale these tips lightly. Unless you don’t need new opportunities, or your brand speaks for itself (e.g., world famous actor, CEO, or author), you should probably apply the tips here carefully.
Sin #1: Using the Default Profile Image
Unfortunately, LinkedIn can’t read our minds and it doesn’t know what we look like. It’s up to us to tell LinkedIn how we want to be represented. Like with everything else that you do and don’t do, the effort you put in here will reflect directly upon you and your character. It shows how much you care about how you’re perceived online. It helps people understand how much “attention to detail” you practice. Above all, it’s your opportunity to stand out. Make sure you do it in a good way.
Sin #2: Using an Outdated Photo

It’s not always clear if a photo is actually old, or if it is simply poorly composed in some way (see below). However, if it appears to be outdated, it’s a safe assumption for one to make to assume that your entire profile is also outdated. Not having an updated photo also is a subtle queue that you’re not okay with having your photo taken. Don’t worry, you’re not alone. I couldn’t find any statistics on it, but I would guess that there’s somewhere around a 70/30 split with people that like their photo taken. You don’t have to like your photo being taken, but you DO need to have a good one on your profile. A good one means one that actually reflects what you look like today.
Imagine working with a prospective client over the phone. After weeks or months of hard work online, you finally get the chance to work with them and you need to meet face-to-face. They’ve looked you up. The moment they meet you, the last thing you want is them questioning your integrity simply because you don’t look like your photo. (Even if it is silly for them to do so.) Keep your best foot forward a