News Feeds

29

Jul

2015

Know Your ABB’s: Always Be Branding!

Author: DNN Chicago

A filtered view of yourself

When people look at you, they see you brand, whether intentional or not.  It’s a lot like looking at things through a camera lense.  It’s a similar thing when you look at any successful business.  No matter if you see it’s sign on the side of the road, in an ad on a website or billboard, or you visit their booth at a conference – you know where you are and who you’re interacting with.  When you walk into any In-N-Out location or visit their website, you can feel their brand all around you.  You’ll never look at one and confuse it with Burger King or McDonald’s.  When you think about your personal brand, you need to attempt to achieve this as best you can.  Be the CMO of your brand!

What You Wear

Steve Jobs & Mark Zuckerberg's brand styleThere are a few notable people that we’d all recognize who were masters of their personal brand.  It wasn’t always because they were trying to do anything related with branding – sometimes it was purely functional – personal branding was the happy accident.  Steve Jobs is probably the most well-known, with his black turtle necks, loose-fitting jeans, and New Balance tennis shoes.  Mark Zuckerberg wears the same grey shirt mostly everyday.  Johnny Cash became known as “the man in black” for the very reason that the phrase suggests.  And Dean Kamen (he invented the Segwey) always was seen wearing jeans with his denim shirts.  These people embodied what was to become their personal brand, every day.

When I took over as president of a little known user group in Orlando, it had maybe 20 members, 9 of which you might see together at any given moment.  I took this responsibility seriously.  I wanted to grow the user group as fast and as large as I could.  I quickly learned and employed numerous techniques to do this.  One of the primary things I did was go to any other user group event in my area, and when I did, I always wore the same shirt, jeans, and matching shoes.  The shirt had the user group logo on it – large and pronounced.  Whenever you saw me at one of these events, you knew what I was there to represent.  You were aware of the user group I was leading. 

This was only one of many things I did, but it worked incredibly well.  We ended up having hundreds of members in our mailing list, a live streamed monthly meeting, advertising in the other user groups, regular members that would drive as far as 3 hours to a weeknight meeting, and a full board before I handed the reigns to the next leader.

How You Look and How You Sound

This is more related to the ways you’re represented when you’re not directly representing yourself.  This includes your personal website, social media profiles/bios, and so on.  Every surface, laptop, tablet, slide background, and even the moleskin notebook you might be carrying is an opportunity to showcase your personal brand to the people around you.  Don’t waste the opportunity.

I don’t represent the user group any longer, but I do represent an e-commerce company right now.  When you see me speak at events or visit clients, there’s no mistaking the brand I am projecting to you, and you won’t forget me.

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22

Jul

2015

Embracing the Jack of All Trades in Yourself

Author: DNN Chicago

What would you say you do here?

This article isn’t for everyone, but if you’ve found yourself reading this far, you probably consider yourself a jack-of-all-trades, or someone has said that about you.  It’s a double-edged sword to be known as someone who can do everything.  As the saying goes, “Jack-of-all-trades, master of none.”  When you’re good at a lot of things, it’s highly unlikely that you’re an expert at any one of those things.  This makes you difficult to hire in most cases, but don’t fret.  This also makes you one of the most valuable people in any company you find yourself in.

If you’re not already inherently a jack-of-all-trades, it’s probably not something you should aspire to be.  It requires a special kind of personality and a large investment of your time.  Every company needs both jacks-of-all-trades (or Jills), just as much as they need people that are focused completely on mastering specific jobs.  Whatever you naturally aspire to today is what you should continue to focus on.  Don’t try to be something you’re not.  It usually won’t work out in the long run.

Why You’re So Valuable

Swiss army knifeWhen you’re already filling a role somewhere, being the jack-of-all-trades makes you one of the best resources or investments in the company.  You’re their Swiss army knife.  As an example, instead of hiring a sales representative, they might have also gotten a data analyst, marketing automation manager, and a sales engineer.  This allows your superiors to leverage you in many more ways than just the job your were hired to do.  This gets you entrenched into the company in ways that you might not have imagined.  You’ll be making a difference by working laterally across departments, ensuring the success of the company.  No matter what your title is, this a great feeling!  (And it also means that the CEO knows your name, for the right reasons.)

Why You’re Such a Risky Hire

When your résumé or profile appears in front of a hiring manager, the prospect of having you join the team is an incredible risk.  Think about it…  Why do they want a Swiss army knife when they’re looking for a screwdriver or a saw?

They have the responsibility of hiring someone to fill a specific role.  It might be a sales account manager.  If you come in saying that you’re great at that and 3 other things, then you put them in a precarious situation.  Their reputation is at stake – maybe even their job.  If they hire wrong, they might not only get reprimanded for it, but they appear that they don’t know how to hire people, and they might even have ended up wasting a great deal of company resources getting you trained – only to let you go. 

When a hiring manager is looking at candidates, they need to first know that the person will be the absolute best hire for the primary position.  This is the equivalent of your daily commute in the morning.  Sure, you have about 100 ways to get to work, but only 1 way is the safest, most consistent route to get you to work on time everyday.  You generally choose the path of least risk. 

How You Make it Work for You

When you’re a jack-of-all-trades, you need to come into hiring situations like an illusionist.  You need to show the hiring manager what they expect to see.  When you get the gig, you then

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21

Jul

2015

Avoid the 7 Deadly Sins of LinkedIn Photos

Author: DNN Chicago

Avoid the 7 Deadly Sins of LinkedIn Photos

In many ways, LinkedIn is just like every other social network.  It allows you to create a profile.  You add details about yourself, upload your preferred photo, and connect with other people.  You post status updates, and like and/or comment on updates by others.  However, as we continuously point out on this site, LinkedIn is not like every other social network.  You need to carefully consider how you update your profile on LinkedIn, beginning with your profile photo.

I’m using actual profile images that I’ve found on LinkedIn, in my “People You May Know” listing.  They are all professionals, including: managers, executives, owners, salespeople, marketers, customer service representatives, and others.

I’ll obviously not be exposing names or anything, but if you find yourself here and would prefer to not be highlighted here, please just let me know and I’ll remove your public photo from my site.  It’s not my intent to insult anyone here - only to help.  (However, if you feel this way, this should be a clear indication that you’re falling into one of the categories below.)

Don’t tale these tips lightly.  Unless you don’t need new opportunities, or your brand speaks for itself (e.g., world famous actor, CEO, or author), you should probably apply the tips here carefully.

Default profile image on LinkedInSin #1: Using the Default Profile Image

Unfortunately, LinkedIn can’t read our minds and it doesn’t know what we look like.  It’s up to us to tell LinkedIn how we want to be represented.  Like with everything else that you do and don’t do, the effort you put in here will reflect directly upon you and your character.  It shows how much you care about how you’re perceived online.  It helps people understand how much “attention to detail” you practice.  Above all, it’s your opportunity to stand out.  Make sure you do it in a good way.

Sin #2: Using an Outdated Photo

Sin #2: Using an Outdated Photo

It’s not always clear if a photo is actually old, or if it is simply poorly composed in some way (see below).  However, if it appears to be outdated, it’s a safe assumption for one to make to assume that your entire profile is also outdated.  Not having an updated photo also is a subtle queue that you’re not okay with having your photo taken.  Don’t worry, you’re not alone.  I couldn’t find any statistics on it, but I would guess that there’s somewhere around a 70/30 split with people that like their photo taken.  You don’t have to like your photo being taken, but you DO need to have a good one on your profile.  A good one means one that actually reflects what you look like today.

Imagine working with a prospective client over the phone.  After weeks or months of hard work online, you finally get the chance to work with them and you need to meet face-to-face.  They’ve looked you up.  The moment they meet you, the last thing you want is them questioning your integrity simply because you don’t look like your photo.  (Even if it is silly for them to do so.)  Keep your best foot forward a

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2

Oct

2013

October Meeting Recap

Watch our video clips to see what you missed

Author: Don Gingold

Thanks for those attending our October meeting, held in the Quigley Center in downtown Chicago last night (October 1). If you missed it (and you know who you are), take a look at this recap.

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21

Mar

2013

The "Introducing DNN Social" Webinar

Checking Out How to Transform your Site into a thriving online Social Community

Author: Don Gingold
Phil pegged it as Nebula early on Twitter. Then Jim and Don of Sprocket Websites listened to today's announcement at the DNN webinar. Jim later blogged about it if you are interested in hearing what it was all about. Take at look at what Jim thinks of the social community solution and feel free to comment.
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29

Jan

2013

DNN Voted "Critics Choice"

"Best CMS for SMB" in past year

Author: Don Gingold
Mike Johnston of cmscritic.com announced Monday, January 28, that he gave the nod in 2012 to DotNetNuke as the best CMS for SMB.
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10

Jan

2013

Recapping Our First Online Meeting

The good and the less good

Author: Don Gingold
Thanks to Ryan Moore and Phil Wegrzyn for presenting at our January meeting. For a first time on Google Hangout, it went fairly well and we plan to do it again -- only better! -- next month!
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4

Dec

2012

Joe Brinkman Presenting DNN 7.0

DNN Co-Founder Beams in to Share New Release

Author: Don Gingold

The one and only DNN Superhero Commander of Technology Joe Brinkman will join us remotely from DotNetNuke Corporate to present the new version 7.0. We're very excited to have Joe "visit" with us. Joe's been there from the start and co-founded the company, and now focuses on Engineering Operations and Support, so if there's somebody you want to explain the new release, it would be him. Join us at 6 for networking and festivities at PackFlash. We'll start our meeting at 6:30 with lots of news and information Joe will talk at 7. RSVP at our MeetUp page.

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